Little River Fishing Fleet

The brief

Cameron Sebastian spent 35 years turning a single boat into a Myrtle Beach charter empire: two historic fleets (Hurricane, since 1948, and Little River, since 1983), thousands of customers a week, and a 60,000-person email list. The on-water experience was world-class. The digital side was a decade behind, and that email list was collecting dust while competitors booked the customers he'd already paid to reach.

The build

The High Street package, built to convert.

• A unified brand across both fleets, with messaging tuned for two very different crowds: vacationing families and hardcore fishermen
• Two cohesive logos, a brand voice guide, and cohesive collateral
• A modern, video-forward website (15 to 18 pages) with FareHarbor booking built in
• AI-powered email segmentation that sorts families from fishermen and nurtures each automatically
• Waiver-data automation that captures every guest on a trip, not just the person who paid
• An AI content system plus AI-search optimization

The launch

One brand across two fleets, a booking site that turns browsers into bookers, and automation that finally works the 60,000-person list on its own. The kind of infrastructure that lets Cameron get back underwater building reefs while his daughter takes over a business that runs itself.