Case study · 01 of 09
Dr. Todd Pesek
one MD, twenty years of earth-based healing, one brandThe brief
Todd Pesek is the only conventionally trained MD who also apprenticed with traditional healers, from Appalachian root doctors to Maya bushmasters. Over twenty years he built an ecosystem of ventures: a clinical practice, a supplement line, a regenerative farm in Costa Rica, and a first-of-its-kind role as a grocery chain's Chief Medical Officer. With Good Morning America and book deals knocking, one thing was missing: a single brand story to hold it all together.
The build
The Borough, our largest package, over a four-week intensive.
- A cohesive, font-based visual identity flexible enough to sit across every venture without competing with any of them
- A story-driven "Earth Healer" website with an interactive Mind-Body-Spirit-Environment framework and an authority timeline
- A mission-driven content playbook so his team can create in his voice
- Cross-venture brand materials and a digital marketing kit
- An AI-powered content system built from his books and published work
The launch
One Earth Healer identity that lets each venture reinforce the others, a website that turns curious visitors into believers, and an AI content engine that keeps his message consistent and visible while he does the work only he can do: bridging ancient wisdom and modern medicine for as many people as possible.
The AI half of this build
A doctor with decades of published work and a once-in-a-lifetime media moment cannot personally write every post. So we built him a content engine trained on his own books and brand voice: he approves a month in one sitting, and it keeps him present everywhere while he focuses on patients, media, and the farm.
See the AI Queens side 👑- Content system trained on his books and published knowledge
- Newsletters, blog posts, and social captions drafted in his voice
- Approve a month of content in one sitting, then it schedules itself
- Brand voice guide so any teammate can represent him accurately