Case study · 03 of 09
Robyn Sayles
bold branding for brilliant weirdosThe Borough · Level 3
The brief
Robyn is a branding strategist with two decades of experience and a client base of self-described rebels, misfits, and visionaries. Her personal brand needed to be as loud as the people she serves, and it wasn't there yet.
The build
The Borough, including a photoshoot that let Robyn be entirely Robyn: pink hair, retro telephone, astronaut helmet.
- Brand identity, messaging, and positioning
- Website designed, written, and launched
- A full brand photoshoot
- Collateral for workshops, worksheets, and VIP days
The launch
"Make Noise. Claim Your Space." Neon pink and lilac against calm neutrals, a site with attitude to spare, and a platform that carries her workshops, VIP coaching days, and newsletter without diluting a single volt of her personality.
The photoshoot