Karen Rowe

The brief

Karen has authored four books and ghostwritten more than seventy for other people. Her signature offer, Book at the Beach, is a three-day intensive that gets a client's first draft done. The woman who captures everyone else's genius on the page needed a brand that finally captured hers.

The build

The Corner Shop: the essentials done right, for an expert who sells intensives.

• Brand identity and messaging built around "Capturing your genius on the page"
• Core website, designed, written, and launched
• Foundational brand materials

The launch

An elegant teal-and-cream identity with an editorial voice that sounds like a woman who has shipped seventy books. The site leads from Book at the Beach through to her coaching for ghostwriters, with her authority doing the selling.