Florida Greenways & Trails Foundation

The brief

The Florida Greenways & Trails Foundation advocates for a connected, statewide system of trails and greenways, including Florida's long-distance paved SUN Trails network linking cities to parks, springs, and coastlines. A mission that big needs a brand credible enough to pull in partners, supporters, and funding. A non-profit, and a step outside the solo-founder work Mile End is best known for, which is exactly why it matters.

The build

The Corner Shop: the essentials, done right.

• Brand identity and messaging built around the connected-trails vision
• A core website that makes the mission legible to donors, partners, and the public
• Social media setup and templates the team can keep running

The launch

A clear, credible identity for an advocacy organization, and a site that turns a statewide vision into something people can see, share, and get behind. Proof that the Mile End approach travels well beyond founder brands.