Case study · 05 of 09
St Pete Pride
twenty years in, ready for bigger moneyServicesBrand · Web build · Custom integrations
PackageThe Borough · Level 3
The design2023 original, archived →
The Borough · Level 3
The brief
Going into its 20th year, St Pete Pride needed a brand and website that could attract bigger sponsorship dollars and show the community its real commitment to inclusivity and intersectionality. Florida's largest Pride celebration deserved infrastructure to match.
The build
The Borough, across every touchpoint.
- New brand guidelines, top to bottom
- A new mission statement, developed with the organization
- Website designed, built, and launched
- Custom volunteer, sponsorship, and e-commerce integrations
The launch
A distinctive identity that reflected where St Pete Pride was going: more intentional programming, sharper creative direction, deeper community positioning. The rebrand launched for their milestone 20th year and carried sponsors, volunteers, and a shop in one place.
Note: This is the site Mile End designed and launched, captured in 2023. St Pete Pride has since taken their website in-house on a different platform, so the current live site is no longer our design. The scroll above is the real thing, straight from the archive.